At a time when artificial intelligence technologies are radically transforming the business world, human resources are no longer just at the center of operational processes; they are at the center of growth, innovation and sustainable success. Ono General Manager Berna Belkıs explained the future of AI-powered HR processes and the role they play in this transformation.

How would you describe your company’s Human Resources strategy?.

Our HR strategy consists of an agile, people-oriented and integrated structure with advanced technology that supports our rapid growth goals. Our goal is to bring the right talent to the team at the right time and provide them with a safe and innovative working environment. As an AI technology company, we encourage our teams to use AI-powered tools in their business processes on a daily basis, benefit from data-driven decision-making mechanisms, and continuously improve their digital competencies. In this way, we make high performance both scalable and sustainable.

What approach do you take in talent management processes?.

We have integrated the dynamism of our start-up culture into our entire talent management. We carry out flexible, fast and transparent processes. We give high-potential candidates early responsibility and support them with strong feedback mechanisms and continuous learning opportunities. At the same time, we offer both an objective and modern experience in talent management using artificial intelligence-powered measurement tools, automation and data analytics. Thus, we prioritize not only competence and cultural adaptation, but also the ability to adapt to technology.

What are the most effective methods to recruit young talents to the company?

Our greatest strength in attracting young talent is the opportunity to make a real impact that we offer. As a fast-growing technology start-up, we give them not just a position, but a space where they can shape the future of artificial intelligence solutions. We create a strong employer brand through social media, community events, and technology-driven projects. Young professionals joining our team have the opportunity to work with new generation tools, contribute directly to products and take part in innovative projects.

What kind of programs do you offer to support employees’ career journeys?.

We offer mentoring programs, internal trainings, and project-based rotation opportunities to support our teams’ development journey. We create a safe and transparent development space where every employee can freely shape their own career path. In addition, we prepare our employees for the competencies of the future with regular AI-focused trainings, technology literacy programs, and micro-learning sessions with product teams. We create personalized development plans that enable everyone to achieve their goals through performance interviews.

What would you like to add?.

As Ono, we shape the future in the field of human resources by integrating artificial intelligence technology into recruitment, career and performance processes. As a domestic technology company, we have achieved great success in a short time. Currently, we have transformed the digital transformation of the HR processes of 138 companies in eight countries with our domestic artificial intelligence technology. We provide services in 20 languages worldwide with many modules, especially in recruitment, career and performance processes. We are integrated into the world’s leading CV pools.

The most important for us is to provide a working environment that nurtures creativity and entrepreneurial spirit and combines technology with a human-oriented approach. Our business processes powered by artificial intelligence allow our teammates to work more efficiently, make decisions faster, and produce more innovative solutions. It is very valuable for us that our employees can realize their ideas, experience new technologies and be a part of an ever-evolving culture. In short, we produce together not only for today but also for the future of technology.

WELDKobi Aktuel 6 January 2026.